Privacy Policy

1. Information we collect

Information you provide

When you contact us or engage our Services, we may collect:

• Name and job title
• Agency or company name and website
• Email address and phone number
• Payment information (processed by third-party payment processors — we do not store card details)
• Any other information you voluntarily provide in correspondence or contact forms

Information collected automatically

When you visit our website, we and our analytics providers may automatically collect:

• IP address and approximate geographic location
• Browser type, version, and device type
• Pages visited, time on page, and referral source
• Interaction and behaviour data (e.g. scroll depth, clicks)

This data is collected via Google Analytics 4 and Microsoft Clarity. Both tools may use cookies and similar tracking technologies. Microsoft Clarity may record session replays and heatmaps to help us understand how visitors interact with our site. No personally identifiable information is intentionally captured through these tools.

2. Legal bases for processing

We process personal information where:

• It is necessary to perform a contract or take pre-contractual steps at your request
• We have a legitimate interest in doing so (such as improving our services or protecting our legal rights), and that interest is not overridden by your privacy rights
• You have given us consent for a specific purpose
• We are required to by law

3. How we use your information

We use the information we collect to:

• Respond to enquiries and communicate with you
• Deliver and manage the Services you have engaged us for
• Process payments and maintain financial records
• Improve our website and services through analytics
• Comply with legal and regulatory obligations

We do not sell your personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.

4. Third-party services and disclosure

We share information with third-party services only to the extent necessary to operate our business. These include:

• Google Analytics 4 — website analytics. Google Privacy Policy
• Microsoft Clarity — behaviour analytics and session recording. Microsoft Privacy Statement
• Stripe — payment processing. Stripe Privacy Policy
• Razorpay — payment processing. Razorpay Privacy Policy
• Wise — international payment processing. Wise Privacy Policy
• Tally — contact and intake forms. Tally Privacy Policy
• Google Workspace — internal communication and document management

We may also disclose personal information where required by law, court order, or regulatory authority, or where necessary to protect our legal rights.

5. International data transfers

Our business operates across multiple jurisdictions. Information you provide may be stored and processed in India, the United States, and other countries where our service providers operate. By using our website or engaging our services, you consent to this transfer. We take reasonable steps to ensure that any such transfers are conducted in accordance with applicable data protection laws.

6. Data retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to maintain financial records as required by applicable law, or to resolve disputes and enforce our agreements. When information is no longer needed, we delete or anonymise it.

7. Cookies

Our website uses cookies and similar tracking technologies to support analytics and improve user experience. These include first-party cookies set by our analytics tools. You may configure your browser to refuse cookies, though this may affect certain functionality. A cookie consent notice is displayed on your first visit to the site.

8. Your rights

Subject to applicable law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw consent where processing is based on consent
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us at support@lextrous.com. We will respond within a reasonable timeframe.

9. Confidentiality

Our confidentiality obligations to customers — including non-disclosure of client identity — are governed by our Terms of Use. In the event of any conflict between this policy and a separately executed Non-Disclosure Agreement, the NDA shall prevail with respect to confidentiality matters.

10. Security

We take commercially reasonable steps to protect personal information from unauthorised access, disclosure, alteration, and destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. External links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

12. Children

Our Services are directed at businesses and professionals. We do not knowingly collect personal information from individuals under the age of 16. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

13. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website. Continued use of our site or Services after changes are posted constitutes your acceptance of the updated policy.

Contact

For privacy-related questions or to exercise your rights, contact our Data Protection Officer at support@lextrous.com.

Lextrous, A3, Pramur Begonia, 8th Main, Vani Vilas Layout, Mysore – 570002, Karnataka, India.